Prof. Madina Mansurova,
Al-Farabi Kazakh National University, Kazakhstan
THE ROLE OF ARTIFICIAL INTELLIGENCE AND VISUAL ANALYTICS IN DIGITAL SOCIETY
In the contemporary digital society, artificial intelligence (AI) and visual analytics play essential roles in transforming extensive datasets into actionable insights and enhancing decision-making processes. AI‘s advanced algorithms automate the analysis of complex data, identifying patterns and making predictions that are crucial for managing the enormous volumes of data generated by modern technologies. This capability enables organizations to handle and interpret data more effectively than traditional methods allow.
Visual analytics complements AI by providing interactive and intuitive visual representations of data, which facilitate easier understanding and exploration. By translating raw data into visual formats such as graphs and heat maps, visual analytics helps users quickly grasp complex information and identify trends and anomalies that may not be evident through numerical data alone. This approach enhances the interpretative process, making it more accessible and actionable.
The integration of AI and visual analytics results in a powerful synergy that enhances both data processing and visualization. This combined approach is beneficial across various sectors, including healthcare, urban planning, and business. It supports improved decision-making, fosters innovation, and addresses the multifaceted challenges of the digital era by offering deeper insights and more effective solutions.
